INTRODUCTION TO THE RELAUNCH
OF A SUCCESSFUL, GRAMMY NOMINATED, SOCIALLY RELEVANT SHOW

  • Opening in October 2024
  • During UK’s Black History Month
  • Celebrating the 10 Year anniversary of the launch of INALA
  • Tribute to the legacy of music co-writer Joseph Shabalala founder of Ladysmith Black Mambazo
  • Expectation that INALA will uniquely fulfill the need for a West End production serving diverse
    global audiences for years to come

WHAT IS THE SHOW?

INALA is a Grammy award-nominated dance musical, that delivers all it promises – an uplifting cultural experience powered by an explosion of live music, song and dance. An exhilarating production presenting a beautiful emotional journey that transports you to the heart of South Africa.

With a company of over 25 world-class dancers and singers and musicians, INALA has attracted and united world class talent including dancers from the ROYAL BALLET, RAMBERT and GRAMMY AND EMMY AWARD WINNERS SOWETO GOSPEL CHOIR and LADYSMITH BLACK MAMBAZO.

The choreography by Mark Baldwin OBE, is a fusion of South African, contemporary and ballet dance, performed to the original Grammy nominated score by Joseph Shabalala, Ladysmith Black Mambazo and classical composer Ella Spira MBE, blending the intricate rhythms and infectious harmonies of South Africa’s musical roots with live percussion, piano and strings.

TRACK RECORD

Conceived in 2009, INALA marked 20 Years of South African democracy when it premiered in 2014. In 2019, the show played Prince Harry’s SENTEBALE concert at HAMPTON COURT PALACE and had its West End, ROYAL ALBERT HALL and ASIA PREMIERES playing Marina Bay Sands Singapore and touring China.

Awards and Partnerships

  • Grammy nomination Best World Music Album
  • Manchester Theatre Award Nomination Best show
  • Prince’s Trust partnership for INALA Youth Programme
  • Director MBE’s following 2019 impact in UK and globally

Critically acclaimed

  • Sold out major theatres and concert halls in UK, West End and internationally
  • Standing ovations every show from diverse audiences

Royal attendance

  • Royal Variety Performance 2014 live and televised
  • Prince Harry’s Concert at Hampton Court Palace 2019

SOCIAL IMPACT

  • The schools outreach programme will see 30,000 young people experiencing INALA in the West End every year for free and receiving careers education materials and insights
  • With 2 mixed heritage and multi-cultural female founders, celebrating diversity is at the core of our ethos
  • INALA maximizes diversity on and off stage and in the audience. 8% of tickets at £12 provide a theatre entry point for people from underserved communities / lower social economic status
  • We want young people to see performers, creatives, stage crew that look like them, to realise a pathway into the arts and say with confidence that they belong
  • Our engagement work provides enrichment opportunities which run parallel to all our performances
  • Children attend free shows, pre and post show QandA’s with cast and crew, in-school workshops exploring the themes and techniques of the show and creative career guidance
  • We have partnered with the Prince’s Trust Mosaic programme and reached over 6,000 young people from a diverse range of ethnic and socio-economic backgrounds
  • 93% of INALA impact recipients had not attended West End Theatre before
  • B Corp Certification, a recognition for companies that prioritize social and environmental impact alongside profit, is in process
  • The Youth Advisory Board ensures INALA’s offering to and engagement with, under 18 year-olds is continuing to have maximum impact


    Enquire to join the Inala West End Circle